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Technical and Aesthetic Evolution -- New look for sercos

April 05, 2011 -- Sercos has a new company appearance. "The visual changes emphasize the evolution of sercos technology," explains Peter Lutz, Managing Director of sercos international. The new logo will have a red "s" as an integrated image element. The typography and the red and gray color theme reinforce the modern technical appearance. The logo will be accompanied by a new claim: "sercos - the automation bus". This emphasizes the company’s significant transition from a drive bus to a universal automation bus. Previously, there was a tendency to use several bus systems to cover different data communication needs in machine and systems engineering. In its latest evolution stage, sercos provides a uniform bus for a wide variety of automation devices, providing safety, I/O communication and additional Ethernet protocols, in addition to drive communication. This reduces the number of interfaces required in a system, enabling standardized engineering and scalable functions. The new design made its first appearance at the Hannover Fair 2011 and will be gradually phased in to all communication media.